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Reporting & Analytics

Vacation Storebuilder has a sophisticated integrated data mart and reporting dashboard to measure website performance and return on investment, which incorporates Google Analytics, AdWords, Yahoo Search Marketing, Microsoft adCenter, and ifByPhone call tracking. Using the reporting dashboard, you can check on key performance indicators (KPIs) of your websites such as conversion rates and marketing efficiency.

With Vacation Storebuidler, you have the ability to track multiple online channels to determine where your traffic is coming from and decide on where to focus your marketing efforts and dollars. Data can be aggregated across select multiple websites to examine performance of specific segments and campaigns, such as multiple property branded websites within a targeted region.

Vacation Storebuilder puts the tools in your hands to help you determine which marketing efforts work best for your properties.