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Pay Per Click (PPC) Advertising

Vacation Storebuilder's built in online marketing toolkit incorporates pay per click (PPC) advertising, a search engine marketing (SEM) strategy to achieve high ranking for your websites on search engines such as Google, Yahoo and Bing. This is done by creating paid advertisements to appear in the advertised search results based on a keyword bidding and the relevancy (referred to as "quality score") of your ads.

Vacation Storebuilder's pay per click tools and features includes initial PPC campaign set up, keyword/ad optimization, analytics reporting and measurement of PPC efficiency. The VSB online marketing team will help get you started with everything needed to run your PPC programs - and in the event you do not have the time or resources to manage PPC yourself, the VSB team will manage it on your behalf on a performance-based pricing model.

Pay Per Click (PPC) Features & Tools

The key to successful PPC advertising is to reach as many people as possible by bidding on keywords that are both popular and relevant to your target consumers, while keeping your advertising costs to a minimum. As part of the PPC setup and tools, VSB provides:

  • Campaign Setup: The VSB marketing team sets up your PPC campaign and provides you with a dedicated login to maintain complete control over your keywords, ads, CPC and budget.
  • Keywords & Ad Optimization: The selection of relevant keywords and writing eye-catching ad copy are the two most important factors in creating a successful PPC campaign.VSB will create and optimize your PPC keywords and ads to create the highest conversation rates for your targeted market, while helping you control your budget and ad spend.
  • Analytics Reporting: VSB has integrated Google Analytics within its reporting & analytics data mart, allowing you to analyze how your campaigns are performing, how your traffic is converting, and determine what adjustments are needed.
  • Measurement of PPC Efficiency: VSB allows you to easily see the efficiency of your PPC campaigns based on your budget and bookings.

*Client is responsible for payment of PPC budget.