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Vacation Storebuilder's Online Marketing Services

Let us partner with you to drive traffic with the VSB eMarketing Toolkit

Vacation Storebuilder powered websites come with a built-in online marketing toolkit which seamlessly combines with a centralized content and media console and integrated eCommerce solutions that work in tandem to increase bookings and drive revenue.

As an added (optional) service, the Vacation Storebuilder online marketing team will leverage the built-in online marketing toolkit's robust features and functionalities to drive traffic to the sites through search engine optimization (SEO), social media optimization and marketing (SMM), pay per click (PPC) marketing and customer relationship marketing (CRM) on a pay per performance basis.

The Vacation Storebuilder online marketing team has a single industry knowledge base and focus, having extensive experience in performing all aspects of online marketing for the vacation industry. The VSB team provides vacation rental properties with an online marketing partner whose interests are aligned to increase bookings and generate revenue.

Online Marketing Services Include:

Search Engine Optimization (SEO) Services

To maintain top rankings on Search Engine Results Pages (SERPs), websites require incorporation of search engines' most recent algorithmic changes and hands-on management of regularly refreshed content, relevant keyword density, user-generated content (guest reviews) and other on-page and off-page factors. Vacation Storebuilder's marketing team creates and continually manages a comprehensive SEO strategy using VSB's built in marketing toolkit.

  • SEO Audit & Analysis
    • Keyword Research
    • Competitive Analysis
    • Keyword Generation
    • Other relevant factors
  • On-Page Optimization
    • Title Tags
    • Keyword Frequency & Density
    • Header Tags (H1, H2, H3)
    • Document Names
    • Meta Descriptions
    • Internal Links
    • User-generated content (guest reviews)
    • Other relevant factors
  • Off-Page Optimization
    • Outbound Linking to business partners and alliances
    • Link Building & Anchor Text Insertion to improve positioning in the major search engines by acquiring links from other sites with a natural looking link structure, and obtain links with anchor text that is focused on SEO-targeted words
    • Directory registration submission to directories that provide quality traffic and follow white-hat practices
    • Article Syndication and Press Releases to syndicate content that relates to vacation rentals in destinations and submit to article directories
    • RSS Feeds, Social Bookmarking, Blogs with Specials Widgets & Social Media Optimization
    • Search Engine Site Map Submission of your VSB powered websites' sitemaps so your VSB powered website has the best ability to be indexed
    • Robots.txt file management to block indexing of pages and keep search engine spiders focused on relevant pages and page content
    • Other relevant factors
  • Rich Media Optimization
    • Video & Flash Content Integration & Optimization
    • Image Optimization for fast loading times
    • Alt Tags to provide search engines with relevant image keywords
    • Media sharing and user-generated content
    • Other relevant factors
  • Campaign Analysis & Ongoing Optimization
    • Web position reports on select keywords
    • Determine key phrases that need additional optimization based on results
    • Analyze areas that are performing well to replicate for other key phrases
    • Break down web analytics data to determine trends, visitor behavior, visitor traffic, search engines used, key phrases used, and other sites sending traffic to the site
    • Generate a campaign management report and a performance report to make suggestions and necessary changes to the campaign
    • Other relevant analysis and optimization activities

Social Media Optimization and Marketing (SMM) Services

Vacation Storebuilder's marketing team creates vacation rental-optimized social media marketing templates and social media tools to help convert your targeted social media traffic into online bookings on your website. These social media networks provide an avenue for customers to remain loyal to your brand, refer their online friends to your website, and generate additional bookings. Vacation Storebuilder's marketing team actively manages social media through a variety of activities and built-in functionalities:

  • Generate new content to social media profiles utilizing multi-cast social media tools to popular social media channels
    • Facebook: Integrate targeted call to action elements to directly connect Facebook friends to the booking pages for specific offers
    • Twitter: Create a branded Twitter page to showcase the properties and link Twitter followers directly to the site
    • YouTube/Vimeo: post and tag property videos with relevant content to link directly back to the sites
    • Flickr: post and tag property images with relevant content to link directly back to the sites
  • Push special offers and relevant property content through social media channels
  • Monitor conversations for reputation monitoring through social media channels
  • Drive user-generated content for postings on social media pages
  • Write blog postings about the properties and drive traffic to your VSB powered websites' booking path for special offers
  • Social Media Sharing Widget
  • Social Media "Follow Us/Find Us" Badges
  • Other relevant factors

Pay Per Click (PPC) Marketing

Vacation Storebuilder uses a systematic process to ensure that pay per click program goals are achieved by attracting customers from relevant keywords to your VSB powered websites for the lowest possible cost per acquisition (CPA) and highest possible return on investment (ROI). VSB identifies thousands of targeted keywords to determine precisely which words will give the PPC program most revenue possible for the budget. Vacation Storebuilder's approach includes:

  • Keyword Development and Organization
  • Ad Messaging and Landing Page Optimization
  • Budget and Bid Development & Management
  • Active Ad Campaign Optimization
  • Maximizing Results through Analysis & Reporting

Other Marketing Services Include:

  • Email Marketing
  • Customer Relationship Marketing
  • Affiliate and Partner Marketing
  • Offline Marketing Support