| FAQ  |  LOGIN  |  Contact 

877-303-8540

Search Engine Marketing (SEM)

Vacation Storebuilder incorporates a built in online marketing toolkit that provides robust tools and features for search engine marketing (SEM) - the process of increasing your websites' rankings on search engine results pages (SERPs) within search engines such as Google, Yahoo and Bing.

Vacation Storebuilder powered websites incorporate tools specifically for the two primary search engine marketing strategies to improve search engine rank:

  • search engine optimization (SEO) tools to help your websites appear in "organic" results where result entries are displayed based on a variety of factors such as keywords and relevant content that is optimized on your website.
  • pay per click (PPC) advertising tools to help your websites appear in "paid" results where result entries are displayed based on your bidding for keywords and the relevancy of the ads pointing to your website.

Search engine optimization (SEO)
tools for organic (non-paid) search

Pay per click (PPC) tools
for paid search advertising