| FAQ  |  LOGIN  |  Contact 

877-303-8540

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of increasing traffic to a website by enhancing multiple factors within a website (on-page) and outside of the website (off-page) to help improve organic (non-paid) search results within search engines such as Google, Yahoo, Bing and others.

Vacation Storebuilder powered websites attain top rankings on search engine results pages (SERPs), by having best-of-breed technical architecture, navigation, design elements, URL structure, and a host of on-page and off-page factors. To maintain top rankings on SERPs, Vacation Storebuilder powered websites are updated to incorporate search engines' algorithmic changes and allow hands-on management to refresh content and manage relevant keyword density, user-generated content (guest reviews) and other on-page and off-page factors.

VSB's Built-in Online Marketing Toolkit with SEO Tools

Vacation Storebuilder demystifies what was once a difficult process with its built in online marketing toolkit. The toolkit's SEO tools and features deliver impressive results and helps you achieve significant growth in online exposure, increased revenues and maximum return on investment (ROI). By leveraging the robust technical architecture of Vacation Storebuilder cloud hosted Software-as-a-Service (SaaS) platform, VSB powered websites incorporate both on-page and off-page factors and will continue to include all the latest algorithmic changes required to influence the organic ranking. Built-in search engine optimization tools include:

On-Page Optimization Tools & Features

  • Title Tags
  • Keyword Frequency & Density
  • Header Tags (H1, H2, H3)
  • Document Names
  • Meta Descriptions
  • Internal Links
  • User-generated content (guest reviews)

Rich Media Optimization Tools & Features

  • Video & Flash Content: Video and flash content is being rewarded by search engines as relevant rich media content within site pages. VSB easily integrates rich media into all pages.
  • Image Optimization: Images are automatically optimized for fast loading times
  • Alt Tags: provide search engines with relevant image keywords
  • Media sharing and user-generated content

Off-Page Optimization Tools & Features

  • Outbound Linking: Set up outbound links to business partners and alliances
  • Link Building & Anchor Text: improve positioning in the major search engines by acquiring links from other sites with a natural looking link structure, and obtain links with anchor text that is focused on SEO-targeted words.
  • RSS Feeds, Social Bookmarking, Blogs with Specials Widgets & Social Media Optimization
  • Site Submission: Submitting a complete sitemap to all search engines helps ensure that all your pages are indexed properly.
  • Robots.txt: pages that should not be indexed are included in this file to keep search engine spiders focused on relevant pages and page content.

Built-in Accessible & Optimized Code Base

  • Page Load Speed: Search engines provide a higher index for fast loading pages. VSB's reliable cloud hosted SaaS platform and optimized templates ensure fast page loading times.
  • HTML & XML Site Maps Creation & submission: site maps are automatically generated to provides a link to every single page within the site
  • Search Friendly, Flat URL Structure: Each page and landing page created in VSB automatically has search friendly (flat) URLs that contain relevant keywords to the page content.