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Social Media Marketing (SMM)

Vacation Storebuilder incoporates Social Media Marketing (SMM) which includes social networks, online communities, blogs, wikis and other online collaborative media. VSB's Social media tools help you create buzz, enable social media followers to connect with your properties, create engaging online conversations, and funnel vacation shoppers directly into your websites to book online.

As part of your websites' setup, Vacation Storebuilder's marketing team creates vacation rental-optimized social media marketing templates and social media tools to help convert your targeted social media traffic into online bookings on your website. Vacation Storebuilder's marketing team sets up your social media presence and leverages Vacation Storebuilder's built-in social media functionalities:

  • Setup of social media profiles for popular social media channels
    • Facebook: Integrate targeted call to action elements to directly connect Facebook followers to the booking pages for specific offers
    • Twitter: Create a branded Twitter page to showcase the properties and link directly to the site
    • YouTube/Vimeo: Post and tag property videos with relevant content to link directly back to the sites
    • Flickr: Post and tag property images with relevant content to link directly back to the site
  • Social Media Sharing Widget: Vacation Storebuilder has built in a Social Media Sharing Widget which allows viewers to share site pages on all social media networks such as Facebook and Twitter as well as email sharing.
  • Social Media "Follow Us/Find Us" Badges: VSB has integrated Social Media Badges on all relevant site pages which provides access for guest to follow your property through their favored social media channel.