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Vacation Storebuilder Management Team

Vacation Storebuilder's management team has worked with the interactive marketing platform since its inception in 2005 to build, manage and market property-branded microsites, destination-based sites and aggregate sites for vacation rental and customer acquisition.

Sunil Aluvila
President/Chief Executive Officer
Sunil Aluvila has been an innovator in marketing, vacation product development, distribution and strategic planning for more than 16 years. He has extensive experience in market research, analysis, e-business development, database marketing, interactive sales and online marketing solutions and development of strategic alliances and partnership programs with Fortune 500 companies.

Prior to founding Vibes, Sunil held senior management positions in e-business, online marketing, vacation club product development and distribution and interactive sales and online marketing solutions development for Shell Vacations and Alton Leisure Industries. He was also the managing director of an international direct marketing company specializing in hospitality.

Sunil directs Vibes' strategic planning, product development, interactive sales and online marketing, solutions development and strategic alliances. Sunil also serves as a liaison with Vibes' advisory board and investors. Sunil is a visionary and a strategic thinker with exceptional business acumen, leadership, marketing and management skills.

Sunil received his M.B.A. from Schiller International University (SIU), Florida with concentrations in international business and marketing attending SIU's Strasbourg, London and Florida campuses. He received his Bachelor's degree and Master's diploma in computer science from India. He also completed a Bachelor of Law degree program from the University of Bangalore. In 2001, Sunil published an article which outlines how vacation products and marketing must evolve to meet the needs of the 21st Century consumer in American Resort Development Association's (ARDA) Developments Magazine.

Paul Adreani
Vice President, Operations
Paul is an operations management professional who has directed all facets of product and process development, inventory monetization, yield management, partner programs, owner servicing, finance and general administration for real estate developers and property management companies. Prior to joining Vibes, Paul was President of Shell Vacations Club (SVC) with more than 11 years experience building and operating their Points-based membership program, which comprised 23 Vacation Ownership resorts with more than 2,000 units, 120,000 vacation homeowners and 2,500 employees.

Paul's extensive inventory control/monetization and yield management experience has been instrumental in assuring optimal utilization of room inventory thru development of effective reservation processes and distribution channels including rental, reciprocal use, exchange company deposits, trial memberships, loyalty and other strategic partner programs. Further, Paul's Executive Leadership working with senior management and serving on the Board of Directors for several home owner associations have weighed heavily on fiscal and strategic decision-making, evaluation of company performance, viability assessment for new ventures, and profit maximization.' He was responsible for market analysis and resort valuations attributable to more than $1.5 billion in vacation ownership Points sales.

At Vibes, Paul is responsible for directing company operations including product and process development, strategic partnerships, alternate distribution channels, client relations, finance and administration. He directs and evaluates each segment of the business, assesses viability of new ventures, and assures efficiency and scalability to maximize profitability. Paul received his B.S. in Industrial Psychology / Mathematics from the University of Illinois at Urbana-Champaign.

Jeffrey Ring, PMP
Vice President, Technology
Jeffrey Ring is a senior technology development professional with extensive expertise in knowledge engineering, business intelligence, architecture assessment and web-based applications development. For more than 23 years, Jeff has successfully managed and performed major software development projects across a broad range of industries including health care, financial services, real estate and professional services. Jeff has led technical teams in the design, implementation and support of a range of web-based, data-driven applications and complex systems that support functionalities such as: CRM, inventory management, order processing, credit card processing, contract management, and sales and marketing statistics.

Prior to joining Vibes, Jeff was president of a full-service I/T consultancy which provided technology consulting services to professional services firms including marketing companies, health care organizations, and a national real estate firm. Under Jeff's leadership, the company created a variety of web applications, including marketing-focused websites which featured customer database management, planning calculators, promotional enrollment, survey engine, event management and statistics reporting. Jeff has held senior positions in consulting, project management and systems programming at Fortune 500 and Inc 500 companies including Kraft General Foods, Discover Card Services and Metamor Technologies.

Jeff received his B.S. in Computer and Information Systems from Trinity University in San Antonio, TX; his M.S. in Computer and Information Systems with specialization in Artificial Intelligence from DePaul University in Chicago, IL; and his Executive M.B.A. from Lake Forest Graduate School of Management in Lake Forest, IL. Jeff's certifications include Project Management Professional (PMP) certification, Sun Certified Java Programmer certification, and completion of certificate programs in X-Technologies and .NET Technologies from DePaul University.

Since 2005, Jeff has maintained his role as President of the Chicago Chapter of the Independent Computer Consultants Association (ICCA). Jeff is also a corporate member of the Illinois Information Technology Association and an active member of: Project Management Institute, American Management Association, Association for Internet Professionals, American Association for Artificial Intelligence and the IEEE Computer Society.

Dean Blume
Director of Product and Marketing Development
Dean Blume is an online marketing and communications professional whose unique blend of creative and technical skills provides versatility and strength. For over 10 years, he has thrived on solving business and marketing challenges by working collaboratively with peers, staff and partners to create and deploy results-focused solutions. At Vibes, Dean is responsible for the successful development, launch and online marketing support, including search engine marketing, social media, email marketing, and partnership marketing for Vacation Storebuilder and Vibes' suite of interactive sales and marketing solutions.

Prior to joining Vibes, Dean was a marketing specialist and account manager for a Chicago-based advertising agency specializing in residential real estate and hospitality, where his team received two awards from the Home Builders Association of Greater Chicago (HBAGC) for the marketing of a luxury condominium tower with private residences and spa. As part of the management team he was also responsible for operations, marketing, public relations and staffing.

Dean received his B.A. in Public Communication and Human Relations with an emphasis in Organizational Communication and Management from Western Illinois University. He is currently a member of Association of International Product Marketing and Management (AIPMM).